Leasing·7 min read

How We Cut Vacancy Cycles by 40% — The Playbook We Use With Clients

Vacancy cycle is the single biggest controllable driver of owner satisfaction and portfolio profitability. Here's the three-step system we apply across every client portfolio.

Step 1: Sub-10-minute response time

Leasing leads decay fast. Responding within 10 minutes of inquiry roughly doubles conversion compared to responding within an hour. Owning this means staffing the channel during evenings and weekends.

Step 2: Aggressive pre-qualification

Every showing slot is finite. Pre-qualifying for income, pet status, and move-in date before the showing protects the most expensive resource in leasing — the showing itself.

Step 3: Structured follow-up

Three follow-up touches over 72 hours after a showing. Not one. Not five. Three. Disciplined and identical across every prospect.

Back to all articles